We just wrapped up our 5 part mini series titled “Top 5 Mistakes Businesses Make in the Digital Age” where we covered topics such as social media marketing, proper email usage, service level agreements, website domain names and marketing plan development. If you didn’t catch it visit our blog to check it out.

This week, we will start a 3 part series about best practices for your websites landing page (and other common pages). Your home page is like the “30 second elevator pitch” of your website. Statistics show that if a user cannot find what they are looking for easily and intuitively they will abandon the site and head back for the search engine or other sources. You may never get that visitor back to your site to get a good idea of what it is your company excels at. We will look at 3 things you can do to ensure you minimize the likelihood of visitors abandoning your site without consuming the content you intended for them to consume as a business owner.

1) Make It Clear What Your Business Does
The landing page of your website should be extremely clear in describing what it is your company is about. If the visitor cannot ascertain what it is that you do, they will surely leave your site and most likely never return. Be sure to include clear statements like “We are a xxx company specializing in services such as xxx, yyy, zzz”. Make it a focal point of the landing page, such as header text or a captivating graphic

2) Include The Most Important Content
Be sure to include the most important content you want the visitor to consume. If it’s most important for your visitors to know what your company does, the story behind your company and feature previous clients, then be sure to include that information on the home page. Consumers want a clean design that isn’t too cumbersome to find the information they are looking for but if you can be sure they can get the most important tidbits about your company without ever clicking away from the home page, you can feel more confident that you will generate more business.

3) Organize Your Content
Including the most relevant content on your home page will do more harm than good if you do not organize it in a way that makes sense. Avoid making your home page too busy or having related content not grouped together. 2 or 3 sections of the site is usually sufficient where you can include your core competency, what makes you different and an easy way for the visitor to contact you to start the client/business relationship. A good clean web design that organizes your relevant content in a meaningful way will certainly keep visitors engaged on your site and will surely increase repeat visitors.

Let us know what you thought about Part 1 of this new 3 part series and be sure to leave a comment below

Author: Justin Cox