A couple weeks ago, we started a 5-part series entitled “Top 5 Mistakes for Businesses in the Digital Age”. In this series, we tackle the top 5 most common mistakes made by businesses while establishing their social media and web presence. On to Part 3…here we go!!

3. Over Saturating Social Media With Advertisements

In Part 2, we talked about avoiding the use of personal email services for your business email address. Today, we will touch on social media advertising Do’s and Don’ts. Have you ever run across a business that you follow on social media that seems to post advertisements multiple times a day? The frustration of seeing that company pop up on your timeline multiple times a day, especially with repetitive content may be grounds for you to click the un-follow button.

Advertising on social media can be one of your best tools to grow your business. However, it is also a slippery slope. So what should you do and not do when it comes to social media advertising?

  • Don’t: Mass produce postings on social media and flood your potential customers timelines
  • Do: Take the time to plan your marketing strategy up front to ensure you have a good idea of how you want to go about building your customer base.
  • Don’t: Post content that is irrelevant to your customers or your business
  • Do: Tailor content specific to your customers interests based upon where on your page they subscribed to your email lists.
  • Don’t: Advertise too much in private groups you may be subscribed to on your personal account
  • Do: Ask permission from the group moderator to post on your behalf as it may be more impactful than posting yourself and giving a bad impression to your business

There are many more do’s and don’ts but these seem to be the most common mistakes that are made with regards to social media advertising. You only get one chance to make a first impression and you want to make sure the marketing of your business is planned and calculated to ensure you achieve the growth you are looking for.

Thanks for reading part 3 and let us know in the comments below your thoughts on today’s topic. In Part 4, we will talk about communication response time and service level agreements.  Stay tuned for part 4…